Facebook ads are a great way to promote your Facebook Page to a targeted Orlando social media audience. Trouble is, most small businesses don’t have the budget for ads on a social networking site. Running a promotion to reward fans who tag your Facebook Page in their status updates is a great way to build fans. 
People Read Facebook Statuses
Most eyeball traffic on Facebook goes to the news feed. If you’re sending updates (not status updates but actual Fan Page Updates) to fans, those updates don’t show up in the news feed. Running a successful Facebook Page means updating your status frequently solely to show up in your fans’ news feed. So to build a fan base your Facebook Page will need to show up in news feeds of users who aren’t fans.
Your Fans Have Friends
The best way to reach the unreached is to use your current fan base. Each Facebook profile has on average 130 friends. Each fan of your small business Facebook page shows up on 130 news feeds every time they update their status. If you have 20 people tag you in their status you’ve just reached 2600 Facebook profiles.
Fans can also post a link to your page on their profile using the share button at the bottom left of your page. This gets that news feed face time as well, but it isn’t as easy as tagging so fans will be less likely to share your page in this way.
Suggesting a page to Facebook friends doesn’t show up in the news feed. This also helps to build fans, but it’s not as effective as tagging or sharing a page.
How To Tag
Just like in Twitter, when you’re updating your status type “@” to invoke a tag. Then begin typing the name of who you’re tagging and select them from the drop down list.
Your Fans Want To Help
Some fans will help you grow your fans because they love you, but you’ll get the most out of tagging if you use it as part of a promotion. Giveaways that reward status tags can really beef up your results because they have the potential to multiply efforts.
If I see a friend tag a Facebook page and mention that I could win something, I’m going to visit that page. To be able to tag that Facebook Page, I need to become a fan. So I become a fan, tell all my Facebook friends about your business Facebook Page, AND your status updates now show up in my feed. It’s a win-win-win!
Drawbacks
The only problem that I have encountered with tagging is that it’s a new Facebook feature and some fans need to be instructed on how to tag. Once they get it, you can unleash the full potential power of your fan base on those coveted news feeds.
Related posts: