The Objective

To increase sales through the strategic management of Facebook page and Twitter profile. To increase brand awareness, interact with customers, and convert casual customers to regulars.

Our Strategy

We customized a Facebook page, create a Twitter profile and customized it with a Twitter background. We developed fun and interactive content to increase Facebook fan and Twitter follower interaction, ran Facebook ads, ran Facebook promotions, and performed high-quality customer service.

The Results

• Facebook “likes”: 947 and counting
• Twitter followers: 112 and counting
• Average of 25 to 50 Facebook customer interactions
• Average of 250 to 400 page views per week

Contact us to develop a custom social media strategy for your restaurant or small business in Orlando or other areas of the country!

Related posts:

1. Chick-fil-A
2. E-Z Rent-A-Car
3. Why Social Media Marketing Works Best For Small Business

Social Networking sites are changing the face of the internet. The internet started out as a one-way resource for information where voices were heard through anyone willing to take the time to build a website and post information about a particular niche topic. The internet has now evolved into a conversation. Millions of blog posts are posted daily and billions of comments and ratings are published in reaction the content produced. We are a social society, so it’s only fitting that the internet become a social web of interactions.

Small business is slowly realizing that having a website isn’t enough anymore. Or if they do have a website, it better not function solely as a business card. Web visitors want to interact with brands. They want to build trust with you before they use your products or services. The best way to do this is by implementing a social media marketing strategy. Social media works with small business, because it is designed to help businesses connect with customers on a local level. In downtown Orlando, many night clubs, bars, and restaurants are finding that connecting with people on Facebook and Twitter is a great way to get the word out about their promotions and discounts. This is happening all over the country, and here’s why it works:

Customers take ownership of certain small businesses

Most people can list off the top of their head their favorite bar, favorite breakfast place, favorite boutique, and favorite pizza place. We naturally like to take ownership of local businesses that we enjoy patronizing. Engaging in social media with your customers helps them solidify this ownership mentality. By starting a Facebook page, you can respond to customer requests, update them on new menu items and concert events. If you are a franchise of a larger brand, you can separate yourself from other franchisees by offering incentives on Facebook and Twitter to encourage repeat business by casual customers.

Gain Customer Trust

Creating a presence on social media sites puts businesses at a certain level of vulnerability. They are now opening up the conversation stream for customers to critique them, praise them, and offer suggestions. What many small businesses fail to realize is that customers appreciate when they see small businesses making an attempt to reach out to their customer base. If you are honest on your social media outlets and you respond to customer inquiries, you’ll gain their trust, and they will choose you over your competition.

Establish a New Voice

Do you want to tap into a younger demographic? Do you find that no one young comes into your store? Then, you need to go to where they are. They are never going to find your website no matter how much search engine optimization you do. Building a Facebook page and sharing it with friends and family will start the snow ball effect of viral word-of-mouth advertising. But, having a Facebook page means nothing. You must fill it with fun, relevant content. The content is your voice. Don’t sound like a business owner. Don’t sound like someone’s parent. Sound like their friend, and they will respond favorably

If you’re a small business with questions about marketing your business on social networking sites, please do not hesitate to contact us.

Related posts:

1. Money Crashers
2. E-Z Rent-A-Car

The Goal

Create a social media marketing presence, increase brand awareness, separate themselves from their competition through the use of interactive digital marketing and interactive content.

What We Do

• Create and maintain Facebook page
• Create and maintain Twitter profile
• Run Facebook promotions
• Created and update corporate blog
• Manage company brand monitoring

Results

Facebook page went from 0 fans to 586, and we ran a successful Facebook promotion with hundreds of customer participation. The Facebook page now facilitates customer service inquiries and positive testimonials. The Twitter profile has recent car rental deals fed to it on a daily basis. The corporate blog is providing search engine optimization and driving traffic to the main website.

Website: www.e-zrentacar.com
Facebook page: www.facebook.com/ezrentacar
Twitter page: www.twitter.com/ezrentacar

Related posts:

1. Money Crashers
2. RezHub.com

The Goal

Provide quality content to increase readership and RSS subscribers. Use social media and social bookmarking to increase readership and RSS subscribers. Increase website traffic to maximize advertising revenue.

What We Do

• Write daily content on personal finance topics
• Submit articles to social bookmarking sites such as Stumbleupon, Digg, and Reddit
• Manage and update Twitter account to increase followers and drive traffic to website

Conclusionhttp://presencemediagroup.com/wp-admin/post.php?action=edit&post=77

Money Crashers is a current client, and they currently receive 750 pageviews per day along with 515 RSS feed subscribers. The blog is in a re-building period after it went through a transition of ownership.

Website: www.moneycrashers.com
Twitter Page: www.twitter.com/moneycrashers

No related posts.