The Objective

To increase sales through the strategic management of Facebook page and Twitter profile. To increase brand awareness, interact with customers, and convert casual customers to regulars.

Our Strategy

We customized a Facebook page, create a Twitter profile and customized it with a Twitter background. We developed fun and interactive content to increase Facebook fan and Twitter follower interaction, ran Facebook ads, ran Facebook promotions, and performed high-quality customer service.

The Results

• Facebook “likes”: 947 and counting
• Twitter followers: 112 and counting
• Average of 25 to 50 Facebook customer interactions
• Average of 250 to 400 page views per week

Contact us to develop a custom social media strategy for your restaurant or small business in Orlando or other areas of the country!

Related posts:

1. Money Crashers
2. Chick-fil-A
3. E-Z Rent-A-Car

Here’s how it works:

1. Visit their website and download one of their smart phone apps. They have one for the iPhone, Android phones, and Blackberries.
2. Sign up for a free account and build your profile.
3. Choose a hub city. Which ever big city you are closest to, pick that city as your home city.
4. Next time you are at a restaurant, bar, retail store, or any other small business, pull out your phone, open up the App, and check to see if the place you’re at is already in foursquare’s database. If they are, simply hit the “check-in” button and you’ll notify foursquare friends where you are and foursquare will award you points for checking in. If the place isn’t in their database, then Google Map their address and enter the information into foursquare so others can check in without searching for it in the future. Foursquare awards 5 points for adding new venues.

How Small Businesses Can Use Foursquare

Every small business wants to build a core base of customers that keep coming back to their store or restaurant over and over again. Once you’ve built a loyal customer base, your business will start to grow from word-of-mouth marketing and personal referrals. Like Facebook and Twitter, foursquare uses the power of sharing to connect people and businesses. Businesses can post incentives on their foursquare page such as:

• One free beer for the Mayor of John’s Pub
• Free side item every time you check-in at Joe’s Pizza
• Free shampoo after your 3rd check-in at Mary’s Salon

The possibilities are endless, but the incentive should never be too good so that customers don’t try to abuse the system. I like really like the idea of getting something only when you show someone that works at the venue that you are checking in. Then, there’s no way they could have cheated the system to gain the incentive. We do internet marketing in Orlando, Los Angeles, and West Palm Beach right now, and all of those cities already have great presences on foursquare. I’ve already seen the huge growth of foursquare in Orlando, and it’s pretty fun to see how I stack up against other foursquare users.  Foursquare can build brand awareness for your business, make customers more loyal to your business, and give them another reason to give referrals to their friends and family about your business.

Foursquare for Social Media Marketing Professionals

It’s a great concept and a great resource, so as internet marketing professionals, we should be integrating social networking applications like this in our overall strategies for small businesses. Facebook and Twitter promotions work, but they don’t provide an incentive for customers to come back after their first visit. Foursquare does this, and brand loyalty is huge for small business owners.

If you’d like to talk to us about starting a social media marketing campaign for your small business, please contact us or call 352-871-0794.

Related posts:

1. Why Social Media Marketing Works Best For Small Business