A few months back, Facebook filled the need for an easy way to quickly create polls and share them with friends or fans by introducing “Facebook Questions”. In the past, there were a bunch of different Facebook apps out there, even one created by Facebook, but many people either weren’t aware of them or didn’t know how to use them.
Facebook created Questions and placed it in the walls status update area as an additional option as a piece of content to post on your personal or business wall. When it was first introduced, it blew up. There were polls everywhere from “Who’s your favorite Saved By The Bell Character” to “Coke or Pepsi?”. Since then, its usage has died down a lot on the personal level, but it remains a very powerful tool for businesses to use on their Facebook pages to force their fans to interact with them and create a viral buzz about their Facebook page. Here are some effective ways to use Facebook Questions for Facebook business pages:
- Collect data about your products/services. There’s no better way to learn about what your customers like best and least about your business. Create a question that asks them to rate a new product on a scale of 1 to 5. A good example would be when Chick-fil-A comes out with a new milkshake flavor. Ask your fans what they think, and you’ll see how well they respond.
- Empower your fans to make decisions for you. If need some fresh ideas for what to do on Family/Kid’s Night or if you have a bunch of ideas, but you can’t figure out which ideas are good and which ones aren’t good, ask your fans in the form of a Facebook Question to decide for you.
- Take advantage of current events/sporting events. If you live in a city with rabid sports fans of a particular team or a major news event just occurred, post a Facebook Question about that event. If you’re in St. Louis, then you should definitely be polling your fans about what the final score of each World Series game will be.
- Get to know your fans. Ask them questions that help you learn more about who’s following you and who patronizes your restaurant most often. It could be anything from “what’s your favorite thing to do in (name of your city)?” to “What’s your favorite item on the menu?”.
Next time you’re struggling with making a trivial decision or you just want to collect some marketing ammo, try Facebook Questions. It’s viral nature has enormous potential. It’s a great, organic way to gain valuable information and possibly more targeted fans to your business page.
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