So, you’ve got a Facebook page, now you need guests to find it and start interacting with you on Facebook. One common mistake that many business owners and marketing directors make with Facebook page is focusing solely on the amount of “likes” they generate for their page.
While large numbers of “likes” on your page is important for the reach of your message, it shouldn’t be your main focus. Your main focus should be building a strong community of followers that engage with you on a personal level on your Facebook page and share your content with their friends and family. It’s all about interaction, not numbers!
Having said that, there are many best practices you can use to build your following so that you’re attracting quality “likes” or fans, not just random fans that don’t care about your restaurant or your marketing message.
Always remember the 4 to 1 principle
It’s as simple as this: For every one marketing message you push out on Facebook, there should be four status updates that are interactive in nature, causing your following to start a conversation with you and engage with you and your restaurant.
Post only interesting content that catches their eye
In a social network of 600 million people and the average Facebooker has over 200 friends, your page updates are getting lost in the cesspool status updates in their news feed. You must post content that’s interesting and catches their eye. Facebook questions, videos, and photos are all great content to get people to care about your Facebook page. Asking a simple question, polling your audience, or creating a “fill in the blank” statement are all great ways to prompt your following to start a conversation with you.
Promote your Facebook page in restaurant
Many business owners overlook the power of promoting their social profiles to the people that are walking in their door every day. Don’t be obnoxious about it, but post your facebook page vanity URL on your receipts, create bag stuffers with the URL on it, and put signage on your front door and counter space. Even consider table tents prompting guests to “like” your page, but don’t just ask for the “like”, tell them why they should follow you on Facebook.
Make your page feel exclusive
If you choose to run promotions, make it exclusive to to your Facebook following. “Secret Phrases” are always fun and so are “Facebook Fan Only” events that you announce on your page.
Reward your following
You’ll create quite a buzz around your Facebook page if you start recognizing outstanding Facebook fans. This could be the guy that always shows up for your promotions, always comments on your page, or someone who posts their own photos or videos of you them and their family at your restaurant. Make them feel special, and they’ll share your page with others.
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