Since it’s Halloween, I figured I would come up with a “scary” topic for you. Some people think that once a Facebook fan, always a Facebook fan. That may be true in a sense, because a lot of people never take the time to “unlike” a page once they’ve liked it, but a lot of Facebook users will hide your updates if they no longer want your business to show up in their wall feed.
So yes, it IS possible to scare off your Facebook fans, and it’s a lot easier than you might think. Here are 5 ways to scare them off. (Take note, we don’t recommend them, but rather, we hope that you learn from them and do the opposite!)
- Don’t follow the 4 to 1 principle. This principle is to post 4 conversational, interactive updates for every one promotional update. If don’t follow this general rule, your fans will quickly get annoyed by you, and think of you like every other business that’s just trying to push their marketing promos down their throat. Be different, get to know your fans, and get them talking about you in a positive way.
- Post too much. There’s no strict rule about how much to post per day or week, but we generally recommend no more than 3 to 4 posts per day on Facebook. With Facebook, it’s more about quality. Create one great post per day that a bunch of your fans “like” or comment on, and the viral nature of Facebook will take over and that post will travel a long way through Facebook.
- Post the same thing too much. If you really want to annoy your fans, keep posting about that event you’re having two months from now. Variety is very important on Facebook. Show your creativity. The only thing you can never post too much of is photos. Facebook users love photos, and they never get sick of them.
- Never give back. Your Facebook fans do enough to grace you with showing up on their wall and comment/like your posts. The least you could do is a giveaway or recognize a great customer. if you want to scare them away, don’t ever reward them.
- Be defensive. It’s inevitable that you’re going to make a customer upset at some point, and the power of social media gives those customers unfettered access to letting everyone know about their bad experience. If you want to scare off more fans, then react in a defensive nature or worse, delete their post altogether. If someone leaves a complaint on your wall, address the issue, gather more information, and let them know how you’re going to make it right.
So, did I get my point across? Obviously, you want to attract more fans, not scare them off. But often I see too many business owners and their page administrators doing things that are doing the opposite. If you have any other questions about running a Facebook page, don’t hesitate to ask us!
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