Presence Media » Tutorials

How to Easily Share Updates, Videos, Links, Events and Photos On Facebook

Presence Media — Tue, 23 Feb 2010 15:34:04 +0000

This was done by Tim a little while ago. It’s a nice little tip for showing some Facebook love to your friends or favorite business pages without manually re-posting the content. It’s the closest thing to a re-tweet on Twitter.

How To Create Custom Facebook Friends Lists

Presence Media — Mon, 22 Feb 2010 23:37:04 +0000

You probably don’t care that your third cousin just beat their personal record on Bejeweled, and you probably don’t care that your co-worker just cooked stir-fry. If you have more than 100 friends on Facebook, then you probably get a lot of status updates in your news feed that you don’t care about, and you’ll miss out on a lot of updates that you DO care about. You might also be a fan of various different Facebook pages of local businesses that run daily and weekly specials, but unless you visit those pages on a daily basis, you could be missing out on their updates. Creating custom Facebook lists for your news feed is the easiest way to get the most out of your Facebook friends network. You can create custom lists that filter out only best friends, family members, co-workers, business pages, or however you want to customize it. Here’s a short tutorial on how to set them up:

Use Facebook Status Tags As Free Advertising For Your Small Business

Use Facebook Status Tags As Free Advertising For Your Small Business

Presence Media — Fri, 29 Jan 2010 15:37:42 +0000

Facebook ads are a great way to promote your Facebook Page to a targeted Orlando social media audience. Trouble is, most small businesses don’t have the budget for ads on a social networking site. Running a promotion to reward fans who tag your Facebook Page in their status updates is a great way to build fans.

People Read Facebook Statuses

Most eyeball traffic on Facebook goes to the news feed. If you’re sending updates (not status updates but actual Fan Page Updates) to fans, those updates don’t show up in the news feed. Running a successful Facebook Page means updating your status frequently solely to show up in your fans’ news feed. So to build a fan base your Facebook Page will need to show up in news feeds of users who aren’t fans.

Your Fans Have Friends

The best way to reach the unreached is to use your current fan base. Each Facebook profile has on average 130 friends. Each fan of your small business Facebook page shows up on 130 news feeds every time they update their status. If you have 20 people tag you in their status you’ve just reached 2600 Facebook profiles.

Fans can also post a link to your page on their profile using the share button at the bottom left of your page. This gets that news feed face time as well, but it isn’t as easy as tagging so fans will be less likely to share your page in this way.

Suggesting a page to Facebook friends doesn’t show up in the news feed. This also helps to build fans, but it’s not as effective as tagging or sharing a page.

How To Tag

Just like in Twitter, when you’re updating your status type “@” to invoke a tag. Then begin typing the name of who you’re tagging and select them from the drop down list.

Your Fans Want To Help

Some fans will help you grow your fans because they love you, but you’ll get the most out of tagging if you use it as part of a promotion. Giveaways that reward status tags can really beef up your results because they have the potential to multiply efforts.

If I see a friend tag a Facebook page and mention that I could win something, I’m going to visit that page. To be able to tag that Facebook Page, I need to become a fan. So I become a fan, tell all my Facebook friends about your business Facebook Page, AND your status updates now show up in my feed. It’s a win-win-win!

Drawbacks

The only problem that I have encountered with tagging is that it’s a new Facebook feature and some fans need to be instructed on how to tag. Once they get it, you can unleash the full potential power of your fan base on those coveted news feeds.