Presence Media » Facebook

5 Ways To Scare Off Your Facebook Fans

Presence Media — Tue, 01 Nov 2011 02:43:33 +0000

Since it’s Halloween, I figured I would come up with a “scary” topic for you. Some people think that once a Facebook fan, always a Facebook fan. That may be true in a sense, because a lot of people never take the time to “unlike” a page once they’ve liked it, but a lot of Facebook users will hide your updates if they no longer want your business to show up in their wall feed.

So yes, it IS possible to scare off your Facebook fans, and it’s a lot easier than you might think. Here are 5 ways to scare them off. (Take note, we don’t recommend them, but rather, we hope that you learn from them and do the opposite!)

Don’t follow the 4 to 1 principle. This principle is to post 4 conversational, interactive updates for every one promotional update. If don’t follow this general rule, your fans will quickly get annoyed by you, and think of you like every other business that’s just trying to push their marketing promos down their throat. Be different, get to know your fans, and get them talking about you in a positive way.
Post too much. There’s no strict rule about how much to post per day or week, but we generally recommend no more than 3 to 4 posts per day on Facebook. With Facebook, it’s more about quality. Create one great post per day that a bunch of your fans “like” or comment on, and the viral nature of Facebook will take over and that post will travel a long way through Facebook.
Post the same thing too much. If you really want to annoy your fans, keep posting about that event you’re having two months from now. Variety is very important on Facebook. Show your creativity. The only thing you can never post too much of is photos. Facebook users love photos, and they never get sick of them.
Never give back. Your Facebook fans do enough to grace you with showing up on their wall and comment/like your posts. The least you could do is a giveaway or recognize a great customer. if you want to scare them away, don’t ever reward them.
Be defensive. It’s inevitable that you’re going to make a customer upset at some point, and the power of social media gives those customers unfettered access to letting everyone know about their bad experience. If you want to scare off more fans, then react in a defensive nature or worse, delete their post altogether. If someone leaves a complaint on your wall, address the issue, gather more information, and let them know how you’re going to make it right.

So, did I get my point across? Obviously, you want to attract more fans, not scare them off. But often I see too many business owners and their page administrators doing things that are doing the opposite. If you have any other questions about running a Facebook page, don’t hesitate to ask us!

Effective Ways To Use Facebook Questions For Business Pages

Presence Media — Wed, 26 Oct 2011 01:52:52 +0000

A few months back, Facebook filled the need for an easy way to quickly create polls and share them with friends or fans by introducing “Facebook Questions”. In the past, there were a bunch of different Facebook apps out there, even one created by Facebook, but many people either weren’t aware of them or didn’t know how to use them.

Facebook created Questions and placed it in the walls status update area as an additional option as a piece of content to post on your personal or business wall. When it was first introduced, it blew up. There were polls everywhere from “Who’s your favorite Saved By The Bell Character” to “Coke or Pepsi?”. Since then, its usage has died down a lot on the personal level, but it remains a very powerful tool for businesses to use on their Facebook pages to force their fans to interact with them and create a viral buzz about their Facebook page. Here are some effective ways to use Facebook Questions for Facebook business pages:

Collect data about your products/services. There’s no better way to learn about what your customers like best and least about your business. Create a question that asks them to rate a new product on a scale of 1 to 5. A good example would be when Chick-fil-A comes out with a new milkshake flavor. Ask your fans what they think, and you’ll see how well they respond.
Empower your fans to make decisions for you. If need some fresh ideas for what to do on Family/Kid’s Night or if you have a bunch of ideas, but you can’t figure out which ideas are good and which ones aren’t good, ask your fans in the form of a Facebook Question to decide for you.
Take advantage of current events/sporting events. If you live in a city with rabid sports fans of a particular team or a major news event just occurred, post a Facebook Question about that event. If you’re in St. Louis, then you should definitely be polling your fans about what the final score of each World Series game will be.
Get to know your fans. Ask them questions that help you learn more about who’s following you and who patronizes your restaurant most often. It could be anything from “what’s your favorite thing to do in (name of your city)?” to “What’s your favorite item on the menu?”.

Next time you’re struggling with making a trivial decision or you just want to collect some marketing ammo, try Facebook Questions. It’s viral nature has enormous potential. It’s a great, organic way to gain valuable information and possibly more targeted fans to your business page.

How to Easily Share Updates, Videos, Links, Events and Photos On Facebook

Presence Media — Tue, 23 Feb 2010 15:34:04 +0000

This was done by Tim a little while ago. It’s a nice little tip for showing some Facebook love to your friends or favorite business pages without manually re-posting the content. It’s the closest thing to a re-tweet on Twitter.

How To Create Custom Facebook Friends Lists

Presence Media — Mon, 22 Feb 2010 23:37:04 +0000

You probably don’t care that your third cousin just beat their personal record on Bejeweled, and you probably don’t care that your co-worker just cooked stir-fry. If you have more than 100 friends on Facebook, then you probably get a lot of status updates in your news feed that you don’t care about, and you’ll miss out on a lot of updates that you DO care about. You might also be a fan of various different Facebook pages of local businesses that run daily and weekly specials, but unless you visit those pages on a daily basis, you could be missing out on their updates. Creating custom Facebook lists for your news feed is the easiest way to get the most out of your Facebook friends network. You can create custom lists that filter out only best friends, family members, co-workers, business pages, or however you want to customize it. Here’s a short tutorial on how to set them up:

Use Facebook Status Tags As Free Advertising For Your Small Business

Use Facebook Status Tags As Free Advertising For Your Small Business

Presence Media — Fri, 29 Jan 2010 15:37:42 +0000

Facebook ads are a great way to promote your Facebook Page to a targeted Orlando social media audience. Trouble is, most small businesses don’t have the budget for ads on a social networking site. Running a promotion to reward fans who tag your Facebook Page in their status updates is a great way to build fans.

People Read Facebook Statuses

Most eyeball traffic on Facebook goes to the news feed. If you’re sending updates (not status updates but actual Fan Page Updates) to fans, those updates don’t show up in the news feed. Running a successful Facebook Page means updating your status frequently solely to show up in your fans’ news feed. So to build a fan base your Facebook Page will need to show up in news feeds of users who aren’t fans.

Your Fans Have Friends

The best way to reach the unreached is to use your current fan base. Each Facebook profile has on average 130 friends. Each fan of your small business Facebook page shows up on 130 news feeds every time they update their status. If you have 20 people tag you in their status you’ve just reached 2600 Facebook profiles.

Fans can also post a link to your page on their profile using the share button at the bottom left of your page. This gets that news feed face time as well, but it isn’t as easy as tagging so fans will be less likely to share your page in this way.

Suggesting a page to Facebook friends doesn’t show up in the news feed. This also helps to build fans, but it’s not as effective as tagging or sharing a page.

How To Tag

Just like in Twitter, when you’re updating your status type “@” to invoke a tag. Then begin typing the name of who you’re tagging and select them from the drop down list.

Your Fans Want To Help

Some fans will help you grow your fans because they love you, but you’ll get the most out of tagging if you use it as part of a promotion. Giveaways that reward status tags can really beef up your results because they have the potential to multiply efforts.

If I see a friend tag a Facebook page and mention that I could win something, I’m going to visit that page. To be able to tag that Facebook Page, I need to become a fan. So I become a fan, tell all my Facebook friends about your business Facebook Page, AND your status updates now show up in my feed. It’s a win-win-win!

Drawbacks

The only problem that I have encountered with tagging is that it’s a new Facebook feature and some fans need to be instructed on how to tag. Once they get it, you can unleash the full potential power of your fan base on those coveted news feeds.